Hi!

I’m Alex, a strategy leader and agency veteran from London, now based in New York.

In a career that spans 7 creative agencies and two continents, I’ve spent 15+ years helping brands connect with consumers around the world and across a range of verticals, from entertainment to education, CPG to consumer tech. I’ve created work for 12 different countries in TV, social, every digital format there is, interactive, experiential, influencer, print, outdoor, bus wraps, door drops, radio, digital transformation, performance, app store, in-app… if the medium exists, I’ve probably worked with it.

In my latest role as Executive Strategy Director at VML New York, I ran a team of talented strategists from interns to group directors, delivering research, brand positioning and architecture, ATL, integrated, social and digital work for Amazon, Samsung, Coca-Cola, Beam Suntory International and FCAS.

I live in Jersey City with my wife and Shiba Inu. I spend my spare time golfing, gaming, climbing, drinking coffee and craft beer, mispronouncing ‘tomato’ and being mistaken for an Australian. I also have a real passion for worldwide travel and good food - my ideal week off involves a whole lot of both.